Google Ads and AdWords management without the agency overhead
Google Ads Darwin businesses can trust with their budget. I set up and manage your campaigns so the money goes on clicks from people ready to buy, not on wasted searches.
Google Ads management that watches every dollar
Google Ads can put you at the top of the page today. It can also chew through a month of budget in a week if nobody is watching. The most common problem I find is ads showing for searches that have nothing to do with the business, like jobs, free advice or a suburb in another state.
My Google Ads management covers the boring work that saves the most money. Negative keywords, location settings that stay inside the area you actually service, ad schedules that match your hours and conversion tracking that shows which clicks turned into calls.
Plenty of people still call it AdWords. You will see me use both names. Google AdWords became Google Ads in 2018, but the idea is the same. You pay when someone clicks. My job is to make sure the right people are clicking.
Six things I look after every month
Ads that show when people search for your service, grouped tightly so each ad matches the search.
Adding the searches that bring work and blocking the ones that waste money, checked weekly.
Clear ads with your price points, service area and a reason to call you over the next result.
Sending clicks to a page built for that service rather than your homepage.
Google Tag Manager and call tracking set up so you know what each enquiry costs.
Showing ads to people who visited your site but did not get in touch, where it makes sense.
Darwin demand is not flat all year
Pay per click in Darwin works best when it follows the calendar. Searches for aircon repairs spike in the build up when the humidity climbs. Tour operators and accommodation see demand jump in the dry season when visitors head to Litchfield and Kakadu. Roofers, gutter cleaners and storm repair businesses get busier as the wet season and cyclone season arrive.
A good PPC campaign moves budget around to match. I raise bids and budgets when your phone should be ringing and pull back when the season goes quiet, so you are not paying peak prices for slow months.
Location settings matter too. A Palmerston business does not want to pay for clicks from Alice Springs. A Katherine business may want to target the Stuart Highway corridor rather than the whole Territory. I set this up to match where you actually travel for work.
Monthly management fees, prices include GST
Choose the plan that matches your monthly ad budget. The fee covers my time managing the account. Your ad spend is paid to Google separately.
$198
a month
For budgets up to $600 a month
Most popular
$396
a month
For budgets up to $2000 a month
$682
a month
For budgets up to $10000 a month
$1980
a month
For budgets up to $50000 a month
Ad spend is paid directly to Google and is not included in these fees. The takeover fee applies when I take over and rebuild an existing account.
Find the wasted spend before you change anything
If you already run Google Ads, I will look through your account for free. I check the search terms report to see what people actually typed before clicking, your location and schedule settings, your conversion tracking and how your ads compare to the competition.
You get a short list of what is costing you money and what I would change. Some owners take the list and fix it themselves. Others hand the account over. Either is fine.
If you are new to Google Ads, the audit becomes a quick plan instead. I look at what your competitors are bidding on and give you a realistic starting budget.
From audit to a campaign that pays its way
1
I review your current account or research your market and suggest a starting budget.
2
I set up campaigns, keywords, ads and tracking. If I am taking over, I rebuild the account.
3
The first weeks are watched closely, with negatives added and bids adjusted as real data comes in.
4
You get a report showing spend, clicks, enquiries and cost per lead, plus what I plan to change.
AdWords and PPC answered plainly
Can’t see your question here? Give me a call or send a message and I’ll get back to you within one business day.
Google Ads management in Darwin with Website Design Darwin costs from $198 a month on the Basic plan up to $1980 a month on Advanced, including GST. The fee depends on your ad budget. Ad spend is paid to Google separately and is not part of the management fee.
Website Design Darwin manages Google AdWords for small businesses in Darwin, Palmerston and across the Top End. The accounts are run by Nick Fritzkowski personally rather than passed to a junior. A free Google Ads audit is available before you commit.
Most Darwin service businesses start Google Ads with an ad budget between $600 and $2000 a month. The right figure depends on how much a click costs in your trade and how many enquiries you need. A free audit gives you a realistic starting budget based on your competitors.
Pay per click is often worth it for a Top End tradie because it brings calls the same week rather than months later. It works best with tight location settings and a good landing page. Many tradies run ads while their SEO builds, then scale back.
Nick can take over an existing Google Ads account for a Darwin business and keep your history and data. On Essentials and above an optional takeover fee covers rebuilding a messy account. You keep ownership of the account and can leave after the minimum term.
Google Ads is the same platform that used to be called Google AdWords, renamed by Google in 2018. The way it works has stayed similar. You bid on searches and pay per click. People still search for AdWords management, so both names mean the same service.
The free Google Ads audit from Website Design Darwin checks your search terms, keywords, locations, ad schedule, tracking and ads. You get a plain English list of what is wasting money and what to change first. There is no obligation to hand the account over.
Send me access to your account or tell me about your business and I will show you where the money is going.
