Get found at tax time and keep clients all year
Tax time sends a rush of people to Google, but the best clients are the ones who stay for years. SEO for accountants Darwin firms works on both the seasonal spike and the long term business clients.
Each one needs different pages
Accounting firms get found in three quite different ways. A good site plans for all three.
July to October
Individuals looking for a tax agent near them. Short, clear pages with what to bring and how to book win these.
All year
Owners looking for an accountant who understands their trade. Industry pages and a strong About page win these.
Whenever they happen
Late lodgements, setting up a company, payroll trouble. Helpful articles answer them and lead to a call.
A lot of people arrive without one
The Top End has a big share of people whose tax is a bit different. FIFO and DIDO workers with travel and allowances. Defence members and their partners. People working in mining and gas services on contracts. Many of them have just moved and need a new accountant, so they search.
On the business side, Darwin is full of small operators, tradies, tourism businesses and contractors to defence and resources. They want an accountant who already understands their kind of work. Pages that speak to those groups by name do far better than a generic list of services.
Built around the clients you want
What to bring, fees approach and online or phone appointments.
BAS, bookkeeping, payroll and year end work for small businesses.
Pages for trades, FIFO workers, tourism or whoever makes up your client list.
Sole trader, partnership, company or trust, explained simply.
For firms that offer it, a plain overview and a clear next step.
Real people with photos and qualifications. Trust is everything in this work.
Easy links to your document upload or accounting software login.
Answers to common questions, kept current each financial year.
Show people you are the real deal
People hand an accountant a lot of personal information, so they look for signs you are legitimate. I make room on the site for your registration details, professional memberships and a clear privacy statement. It is worth checking with the Tax Practitioners Board and your professional body about what you need to display.
Fast loading pages, a secure site and good reviews on your Google Business Profile all add to that trust. My website hosting and maintenance plans keep the site secure and up to date in the background.
Short bursts around tax time
Ads work well for accountants when they are timed. A campaign from July into October catches people looking for a tax agent. A smaller one through the year can target business setup or bookkeeping searches if you want more of that work.
Most firms are fine on the Basic plan at $198 a month, which suits one focused campaign. Firms running separate individual and business campaigns usually suit Essentials at $396 a month. Ad spend is paid to Google separately and there is a free audit if you already run ads.
For firms in Darwin, Palmerston and the Territory
Can’t see your question here? Give me a call or send a message and I’ll get back to you within one business day.
Website Design Darwin builds websites for accountants in Darwin. It is run by Nick Fritzkowski, who has made websites since 1995. Nick builds WordPress sites for accountants, tax agents and bookkeepers with service pages, industry pages and client portal links, plus SEO and Google Ads.
A Darwin tax agent should start advertising for tax time in late June or early July, when people begin searching for a tax agent to lodge their return. Running ads through to the end of October covers the busiest stretch. SEO work on tax return pages should start a few months earlier.
FIFO workers in the Top End often find an accountant by searching Google for a tax agent who understands FIFO work, travel and allowances. A dedicated page explaining how you help FIFO and DIDO clients, with phone and video appointments, gives them a reason to choose your firm.
A Darwin accounting firm should show its team, qualifications, professional memberships and registration details on its website, along with a clear privacy statement. Check with the Tax Practitioners Board and your professional body about what must be displayed. Reviews and a secure site add further trust.
SEO for an accountant in Darwin costs from $279 a month with Website Design Darwin on the Basic plan or $719 a month on Growth, which adds local citations, content advice and traffic reports. All plans are month to month with no lock in.
Nick Fritzkowski can link a Palmerston accountant’s website to an existing client portal or document upload tool. A custom member area can be built on an Advanced Website from $3300. Most firms simply link to the portal their accounting software already provides.
Darwin accountants gain from a page for each main industry they serve, such as trades, tourism or defence contractors, because business owners search for an accountant who knows their kind of work. Each page should show genuine understanding of that industry rather than repeat the same text.
Tell me which clients you want more of and I will plan pages around them.
