Win the appraisal before the portal does
The big portals own the listing searches, but sellers and landlords still search for an agent. SEO for real estate agents Darwin wide is about owning those appraisal and property management searches in your patch.
Forget fighting the portals for buyers
Buyers and renters mostly search on the property portals. Your listings show there already. Trying to outrank the portals for houses for sale in Darwin is a very expensive way to lose.
The searches you can win are the ones that come before a listing. Property management Darwin. What is my house worth in Nightcliff. Best agent to sell in Palmerston. Who manages rentals in the rural area. Those people are about to sign an agreement and they are choosing an agent, not a house. That is where your website and SEO money should go.
Darwin landlords search often
Darwin has a lot of people coming and going. Defence postings, FIFO work and contracts end, so owners who move away need someone to look after the house they leave behind. Investors from interstate also look for a local manager they can trust from a distance.
Those owners search Google, compare a few agency sites and fill in a form. A clear property management page with your fees approach, how you handle maintenance in the wet season and how often you inspect gives them enough to choose you. A landlord form that asks the right questions saves your team a phone call.
Website, search and ads working together
Your listing feed and CRM stay where they are. I build the parts that bring in sellers and landlords.
From $2200
A Full Website with appraisal pages, property management, agent profiles and suburb guides. Listing feeds and custom features sit in the Advanced Website from $3300.
From $279 a month
Suburb pages, Google Business Profile work and reviews for each office. Growth at $719 adds citations and content advice.
From $396 a month
Appraisal and property management campaigns with several ad groups usually suit the Essentials plan. Ad spend is paid to Google.
Content only a local agency can write
Suburb guides work because they are genuinely useful and hard to copy. I help you write them with your agents’ local knowledge.
Families, singles, retirees or defence households plus why people choose the suburb.
Distance to the city, shops, schools and the airport, written plainly.
The kinds of homes in the area and what buyers ask about, without inventing figures.
A short call to action for owners with a link to the appraisal form.
A few of the places I cover
These are my own location pages. They show the kind of local detail that helps a suburb page rank.
For agencies across Darwin and the Top End
Can’t see your question here? Give me a call or send a message and I’ll get back to you within one business day.
Website Design Darwin builds real estate agency websites in Darwin. The business is run by Nick Fritzkowski, who has been building websites for over 30 years. Nick builds WordPress agency sites with appraisal pages, property management content and suburb guides, plus local SEO and Google Ads.
A Darwin real estate agent rarely ranks above the property portals for buyer searches, but can rank well for seller and landlord searches like appraisals and property management. Those searches lead to signed agreements, so they are the better target. Suburb guides and a strong map listing do most of the work.
Darwin landlords who move interstate usually find a property manager by searching Google, comparing a few agency websites and filling in an enquiry form. A clear property management page that explains inspections, repairs and communication gives them confidence from a distance and makes your agency easy to choose.
Each Darwin real estate office should have its own Google Business Profile if it is a staffed office people can contact at that address. Separate listings help each office show up for nearby searches and collect its own reviews. The website should have a matching office page for each one.
SEO for a real estate agency in Darwin costs from $279 a month with Website Design Darwin. Agencies working several suburbs usually suit Growth at $719 a month. All plans are month to month. See the full SEO pricing page for what each plan includes.
Google Ads is often worth it for property management leads in Darwin because a single new management can bring years of fees. Campaigns target landlords searching for a manager and send them to a dedicated landing page. Ads management starts at $198 a month, with ad spend paid to Google.
Nick Fritzkowski can usually work with an existing real estate CRM and listing feed by linking to or embedding the listings it provides, while building the appraisal and management pages around it. The details depend on your provider, so this is checked before any quote.
Tell me which suburbs you want to own and how your listings are handled now. I will come back with a plan.
